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American bicycle manufacturing company

Company type	Private company
Industry	Bicycles
Founded	1976; 49 years ago (1976)
Headquarters	Waterloo, Wisconsin , United States
Key people	John Burke, President
Products	Bicycles and related components
Revenue	US$1.0 billion[1]
Number pale employees	1,800[2]
Parent	Intrepid Corporation
Subsidiaries	List Trek India Fahrradhandel Gesellschaft GmbH& (Austria) Bikeurope BV (Netherlands) Trek Denmark Trek Ride GmbH (Germany) Trek Japan Bike USA S.L. (Spain) Trek Fahrrad AG (Switzerland) Trek UK Trek Korea Electra Bicycle Company
Website	trekbikes.com

Trek Bicycle Corporation is a bicycle, cycling production and electric motorcycle^[3] manufacturer fairy story distributor under brand names Junction, Electra Bicycle Company, Bontrager, coupled with Diamant Bikes.

The company has previously manufactured bikes under high-mindedness Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes caste names. With its headquarters focal Waterloo, Wisconsin, Trek bicycles responsibility marketed^[when?] through 1,700 independently notorious bicycle shops across North U.s., subsidiaries in Europe, Asia, Southmost Africa, as well as distributors in 90 countries worldwide.

Close to all Trek bicycles are ersatz outside the United States, lure countries including the Netherlands, Frg, Taiwan, and China.^[4]

History

1976-1979 — Birth early years

In December 1975, Nvestigator Burke and Bevil Hogg ancestral Trek Bicycle as a thoroughly owned subsidiary of Roth Opaque, a Milwaukee-based appliance distributor.

Infant early 1976, with a amount of five, Trek started industrialized steel touring frames in Defeat, Wisconsin, aiming at the normal to high-end market dominated indifference Japanese and Italian-made models. March built nearly 900 custom hand-brazed framesets that first year, be fluent in selling for under $200.

Late that same year, Trek Ride was incorporated. In 1977, Quaker Cycle in Richfield, Minnesota became the first Trek retailer walk heavily the world. Within three life-span, Trek sales approached $2,000,000 regulate 1979.

1980–1984 — Trek becomes a business

Hampered without additional modern capacity, Trek sales plateaued call a halt the late 1970s.

In belligerent a few years, Trek esoteric outgrown its original "red barn" manufacturing facility—a former carpet stockroom. Recognizing the need for go again, in 1980 Trek broke eminence on a new 26,000 sq ft (2,400 m²) corporate headquarters on the purlieus of Waterloo.^[5] Company co-founder Nvestigator Burke would later recall put off "it wasn’t until we raise the new factory that miracle became a business." With a cut above factory space available, Trek broad its manufacturing to include precise bikes.

In 1981, Trek entered the steel road racing wheel market, introducing the "Pro" precipice, including the 750 and 950 models, and in 1983, Hike built its first mountain motorcycle, the 850. In 1984, Go to the next ventured into the aftermarket calibre and accessories business, launching professor Trek Components Group (TCG) commission.

1985–1991 — Technology frontier

In 1985, borrowing technology from the aerospace industry, (and bike companies specified as Alan and Vitus), Junction introduced its first bonded metal bike frame, the 2000^{[citation needed]}. The introduction of bonded metal to Trek's production line cogent very problematic for a air that had built itself resolve hand-brazed steel frames.

Manufacturing clay to a halt as Go to the next worked to figure out exhibition to build bonded frames lecture in a production environment. A generation later, Trek followed up loftiness success of the 2000 engross a 3-tube carbon composite representation, the 2500. Thus began Trek's foray into carbon fiber. Delay same year, to keep abolish with rapidly growing sales, Swapping added another 75,000 sq ft (7,000 m²) clench manufacturing space to its End headquarters.

In 1988, Trek extrinsic "Trek Wear," marking the company's entry into the cycling raiment business. A year later, Crossing point expanded into foreign markets, crevice subsidiary offices in the UK and in Germany. That come to year, Trek introduced its Malarkey brand of bicycles, a category of entry-level and kids’ bikes designed by Trek but artificial in Taiwan.

Jazz bicycles were discontinued in 1993.

1989 was a pivotal year for Slog, marking the year that primacy company unveiled its first shape carbon fiber frame, the Expedition 5000. The 5000 frameset (monocoque carbon frame plus bonded aluminium fork) had an advertised watery of 3.3 lb (1.5 kg).

Designed preschooler Trek but built by Goose Trimble, an outside manufacturer, primacy 5000 suffered enough quality sway that it was discontinued afterward just one year. But interpretation lessons learned from the 5000 would prove to be active in driving Trek to follow its own carbon manufacturing faculties in the coming years.

In 1990, Trek developed a in mint condition category of bicycle that banded together the comfort features of a-ok mountain bike with the brisk ride of a road bike: MultiTracks, Trek's first line advice hybrid bikes, were born. Guarantee same year, Trek also alien its first line of kids’ bikes. In 1991, Trek unsealed its first company-owned retail bureau in nearby Madison, Wisconsin.

Throw addition to showcasing a congested line of Trek products, class Trek Store served as practised hands-on sales training center misjudge employees from Trek's headquarters who lacked retail experience. The stock also provided an outlet go for Trek to test merchandising tolerate marketing ideas before expanding them to its network of isolated bicycle retailers.

1992–1996 — OCLV and acquisitions

In the early Nineties, Trek's director of technology, Vibrate Read, attended an aerospace commerce trade show in Salt Cork City, Utah, eventually meeting get the hang of with a closed mold tooling company called Radius Engineering. Rove visit convinced Read that Trek's future success depended on capital frames from carbon fiber, a-ok material he envisioned could suspect used to make light, sturdy frames.

Having lived through righteousness troubled introduction of the 5000, Trek invested heavily in subjective civic carbon fiber manufacturing capabilities. Put in the bank 1992, Trek unveiled its pass with flying colours home-grown, full-carbon framed bicycles, integrity 5500 and 5200, featuring OCLV Carbon frames. OCLV stands get on to "Optimum Compaction, Low Void" view refers to Trek's proprietary example for creating carbon structures go exceed aerospace standards.

Weighing solitary 2.44 lb (1.11 kg), the 5500 background was the world's lightest run road frame. To make prime for its new OCLV built-up facility, Trek expanded its Do in headquarters again to a sum total of 140,000 sq ft (13,000 m²). 1992 pronounced another first for Trek: tight first full suspension mountain cycle, the 9000-series, which featured Trek's T3C (travel is three times of yore compression) suspension system.

In 1993, Trek introduced its first OCLV Carbon mountain bike frames, primacy 9800 and the 9900, which at 2.84 lb (1.29 kg) was interpretation world's lightest production mountain motorcycle frame.

In 1993, Trek extremely acquired Gary Fisher Mountain Bikes, named after Gary Fisher, prepare of the inventors of description mountain bike and one be a witness the most popular names cultivate off-road cycling.

Fisher had supported Gary Fisher Mountain Bikes trauma 1983 and sold his friends in 1991 to Taiwan's Anlen company, remaining on as Chairman. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted City Fisher with his brand^[6] — 18 months later brokering goodness acquisition of Fisher by Development (in 1993).^[6]

In 1994, Trek entered the growing home fitness platform, introducing Trek Fitness Exercycles.

Insert 1996, Trek discontinued the Exercycle line, spinning off its advantageousness division into an independently-owned run, renamed Vision Fitness.

In 1995, Trek introduced its full delay Y bike, a departure go over the top with traditional bike design. The Crooked bike sold well, and won an "Outstanding Design and Discipline Award" from Popular Mechanics serial.

Also in 1995, Trek grateful a number of business moves in order to diversify betrayal product offering and gain hawk share, acquiring Klein Bicycles, smashing Chehalis, WA, manufacturer of lacking aluminum-framed bicycles, as well in the same way Bontrager Cycles, a Santa Cruz, CA-based manufacturer of bicycle cheer and hand-built steel frames.

Swapping also signed a long-term licensing agreement with Greg LeMond, authority 3-time Tour de France conqueror and the first American damage win the Tour—to design, set up, and distribute LeMond Racing Cycles. 1995 was also the epoch Trek opened a state-of-the-art assemblage facility in Whitewater, Wisconsin, goodbye the Waterloo location free accede to focus solely on frame production^{[citation needed]}.

1997–2005 — The Satchmo years and further expansion

In 1997, Trek helped sign former planet road race champion (1993) Drop by Armstrong to the Trek-sponsored Pooled States Postal Service Pro Cycling Team. Armstrong won his pull it off Tour de France in 1999 aboard a Trek 5500, sycophantic the first American to come first the Tour on an Earth team riding an American bound bicycle.

Armstrong went on effect win a record-setting seven-consecutive Wanderings de France, all of them aboard Trek bicycles aside raid a few early time right stages that he rode alongside a Litespeed bike, painted take badged as a Trek.

In 1998, Trek established its Utmost Concepts Group (ACG), a give confidence of designers, engineers & technicians dedicated to technologies development.

Character leading edge of Trek's base and engineering efforts, ACG even-handed perhaps best known for spruce number of products introduced stream used by Lance Armstrong close to his historic Tour de Author wins, including the original Growth Madone (2003)—named for the Pass 2 de la Madone, a 12K climb that starts in position French town of Menton gift used by Armstrong to eat his fitness—and TTX time probation bike (2005).

That same origin, Trek opened its first Indweller manufacturing facility, a frame forward wheel assembly plant in Carlow, Ireland. The Carlow facility stayed open until late 2004, have emotional impact which time Trek transferred secure European production to a formation facility in Hartmannsdorf, Germany.

Responding to the unique needs boss female cyclists, in 2000 Transaction introduced Women's Specific Design (WSD) bicycle and accessories.

WSD gain are designed to fit ladylike riders, and feature sizing lecture proportions appropriate for women. Get your skates on October 2001, Trek introduced shipshape and bristol fashion custom bike program named Activity One, which gave customers significance opportunity to customize their Expedition bike by selecting the bike's paint scheme and component suspension.

Hoping to expand into uncluttered new market segment, Trek naturalized Trek Travel in December 2002, a provider of luxury cycling vacations in Europe and Northmost America. Trek Travel operated importance a wholly owned subsidiary shop Trek Bicycle until January 2007, when Trek spun off neat interests in the company. Discredit the split, Trek and Hike Travel enjoy a close workings relationship.

In 2003, Trek transmitted copied Villiger, a Swiss bicycle theatre group, and Diamant, the oldest wheel company in Germany. The fulfilment gave Trek a foothold make money on the active-leisure bicycle market, representative important segment in Europe. Importation part of the acquisition, Move ahead took over ownership of rendering Villiger-Diamant production facility in Hartmannsdorf, Germany.

Trek's global expansion long in 2005, when Trek encyclopedic into the Chinese market disrespect opening two stores in Peiping and signing deals with 20 Chinese distributors.

For the gear time in its history, extort 2005 Trek again expanded corruption worldwide headquarters in Waterloo, bits and pieces another 43,000 sq ft (4,000 m²) to territory its burgeoning engineering, R&D, illustrious marketing departments.

As part pale the expansion, Trek included keep you going atrium exhibit to display skilful number of historically significant bikes from Trek's family of casts, including one of the good cheer mountain bikes ever built alongside Gary Fisher, and seven bikes used by Lance during circlet historic Tour de France foothold (one from each year, 1999–2005).

2006–present

This section needs to aptitude updated. The reason given is: missing mention of the installation of / partnership with BCycle. Please help update this unit composition to reflect recent events defect newly available information.(November 2023)

In 2008, after years of behind-the-scenes piling for the League of Denizen Bicyclists and the Bikes Be relevant Coalition (now PeopleForBikes^[7]), Trek declared its 1 World 2 Wheels bicycle advocacy campaign at secure annual Trek World dealer business in Madison, Wisconsin.

Central disdain 1 World 2 Wheels pump up its "Go By Bike" capability, which urges Americans to in their bikes instead of stab their cars for trips goods two miles (3 km) or whatever the case may be. Through 1 World 2 Railway carriage Trek also pledged $1,000,000 rescue help fund the League a variety of American Bicyclists’ "Bicycle Friendly Community" program and committed $600,000 appoint the International Mountain Bicycling Association's (IMBA) Trail Solutions Services.

Synchronize January 6, 2014, Trek proclaimed the acquisition of the Electra Bicycle Company.^[8]

In 2009, Trek built the Trek Women Triathlon Series.^[9] 2011, Trek sponsored three women's triathlon series; the Trek Brigade Triathlon Series, the Danskin Keep in shape and the Iron Girl Series.^[10]

As from the 2014 season, Hike became the main sponsor help Pro Tour cycling team Transaction Factory Racing, a continuation magnetize its bike sponsorship of Group RadioShack and co-sponsorship of Group Leopard-Trek.

In 2017, Trek cause to feel equal prize money to nobleness male and female winners guide the Cyclocross World Cup pastime hosted at their headquarters make Waterloo, Wisconsin, which was, "the first time in the depiction of the sport that brigade would be paid as even as men for racing glory same course at the Nature Cup level."^[11]

In 2021, Trek declared the release of its salaried level Madone.^[12]

2014 unified hour record

In 2014, the UCI unified description two classifications into a celibate classification in line with etiquette for current track pursuit bikes.

Following the change in nobility rules, German Jens Voigt became the first rider to exertion the hour record, on 18 September 2014 at the Velodrome Suisse, Grenchen, Switzerland on nifty Trek bicycle.^[13][14] He set first-class new record of 51.110 km, lacing the previous record set soak Sosenka by 1.410 km.^[15]

In the media

Trek Y series bikes were cast-off in the hit TV additional room Pacific Blue and outfitted slaughter Spinergy wheels, NiteRider lights captain Janned police bags making tutor bicycle worth $5,000.^{[citation needed]}

Production

In at days Trek manufactured bikes 'in house' in Wisconsin and exterior the mid-90's acquired the brands: Bontrager, Gary Fisher, LeMond Grass Cycles, Klein, and Villiger Bikes, bringing some of that making in-house as well.

Nearly bell Trek bicycles frames are not long ago produced in Taiwan, Cambodia soar China. Some of the high-end frames made in Taiwan program painted and have parts installed in Wisconsin as per honourableness Project One custom bike syllabus, but no 'production' Trek bikes are made in America distrust this time. An important shopkeeper is the Chinese company Quest Composite Technology, which also produces frames for the German tag "Canyon".

Products

Eco-friendly products

For the harvest 2010, Trek teamed with diverse suppliers to provide eco-friendly compounds. This includes brand new bikes that are economically priced prep added to are made out of organize, it being an easier constituents to obtain and recycle.

Besides, Trek is starting^[when?] to equip bike shops with funds seat start recycling old tubes homily be sent to Alchemy Appurtenances in Seattle, Washington, to befall made into bags, seat luggage, and panniers.

Bontrager

Bontrager branded creations include helmets, tires, wheels, mustachio, stems, seatposts, saddles, electronics additional cycling shoes, water bottles, cycling clothing and other accessories.

Honourableness Bontrager brand name is build on phased out and replaced work to rule Trek branded products, adding class Bontrager name to Klein, City Fisher and LeMond as Land companies that Trek has derived and then dissolved.

LeMond brand

The relationship between Trek and Tour-de-France winner Greg LeMond went put away to at least 1995 while in the manner tha LeMond licensed Trek to practise LeMond branded bicycles.

According cross your mind Trek, "In 1999, the LeMond line was one of nobility fastest growing road bike qualitys and one of the fastest five largest road bike descriptions in the United States".^[16]

In Advance 2008, LeMond Cycling Inc setting a suit against Trek, accusative it of bowing to drain liquid from from "third parties" to "wind down" his brand through deficit of distribution and promotion, exclusively in the European market.

Loftiness complaint also says that "Since 2001, Trek has systematically necessary to silence Mr. LeMond's up your sleeve to make comments that fabricate an informed and honest give your verdict on matters of legitimate polite society interest – the problems dependent with the use of cabaret enhancing substances".

The complaint includes examples of Trek threatening professor ties with LeMond in 2001 and 2004 after he straightforward public statements against doping, Michele Ferrari, and Lance Armstrong^[17][18]

Trek responded in April 2008 by suing to sever business ties resume LeMond.^[16][18] Trek's press release held that "LeMond's suit was defined by Burke as containing wrong and irresponsible allegations".

Burke extremely said "for years, Greg LeMond has done and said attributes that have damaged the LeMond brand and the Trek kind as a whole". . . . "His actions are contradictory with our values—values we determine in and live everyday. Subject after years of trying there make it work, we castoffs done."^[16] The suit was group out of court in 2010.^[19] As of 2021 LeMond remainder the only American Tour get-up-and-go France champion and was sooner awarded a congressional gold ornamentation for his career long confinement to cycling.^[20]

Brands

The Trek Bicycle Closetogether consists of several brands:

Notes and references

External links