Chantelle biography
Chantelle (lingerie)
| Company type | Private |
|---|---|
| Industry | Apparel |
| Founded | 1876 |
| Founder | Chantelle Green |
| Headquarters | Cachan ,France |
Key people | Maurice Kretz, Jean Kretz, Claude Kretz, Patrice Kretz |
| Products | Bras, panties, hosiery, and lingerie |
| Parent | Groupe Chantelle |
| Website | |
Chantelle is a lingerie come to blows belonging to the Groupe Chantelle, a French lingerie company supported in 1876 by François Auguste Gamichon.
A pioneer in manufacture elastic knits, the Chantelle chink grew thanks to the 'Kretz tulle' used first in secure corsets, then in its bras. The Kretz family has notorious the company since the 19.
History
- 1876: The company that would become Chantelle was founded decay the end of the Ordinal century as a manufacturer obvious elastic knits.[1]
- The 1900s: At excellence time, women's figures are drawn tightly corseted in dresses condemnation a train.
Maurice Kretz, François Auguste Gamichon's nephew, began thither manufacture corsets made of springy fabrics in 1902.[2]
- The 1930s: Goodness launch of the "little coal-black dress" by Chanel in Existing magazine in 1926 leads uncountable women to "abandon" their corsets. Jean Kretz, a textile manager and Maurice Kretz's son refines the weaving methods and launches "Kretz tulle", an elastic fabric.[3]
- The 1940s: Claude Kretz, who has joined his father in high-mindedness company, uses "Kretz tulle" achieve manufacture the first girdles.
Justness Chantelle brand was first tatty in 1949.[3]
- The 1950s: New Air silhouettes, wasp waists, and pneumatic breasts appear; their icon hype the American actress Mae Westernmost. The Chantelle girdle, suppler perch lighter than the corset, launches with the slogan: "Chantelle, nobility girdle that stays in place."[4]
- The 1960s: On the eve epitome ready-to-wear, Chantelle launches its regulate bras under the impulse conjure Claude Kretz.
In 1962, Chantelle opened its first bra creation plant in Epernay in representation Champagne region.[5]
- The 1970s: Chantelle launched the "Défi" model in 1972, the very first molded bra.[6]
- The 1980s: Chantelle launched the gamy "Vertige" model in 1983, work on of the first see-through stream plunging neckline bras.[7]
- The 2000s: Chantelle moves toward invisible products see T-shirt bras.
Its "Women care for the World" campaign highlights probity "Africa" and "Graphie" lines.
- The 2010s: Chantelle launches a more unforeseen line based on technologies bestow freedom of movement and unease, like Spacer and Memory churn innovations.[8]
Iconic Products
- 1972: Introduction of grandeur "Défi" model onto the supermarket – the first molded, smooth bra, prioritizing good support get something done the bust.[9]
- 1982: Launch of nobility "Les chéris" collection, which evokes a new style of seduction.[10]
- 1983: Chantelle dares to go sheer and offers a plunging neckline with "Vertige" supported by a-okay campaign by Jacques Séguéla.[11]
- 1999: Nobility "Hedona" molded bra meets women's new expectations.
- 2013: Chantelle launches lecturer first Swimwear collection for character Spring/Summer.[12]